Wendy Longley Speaks to Business Fundamentals Students

The Lasher Center for Business & Entrepreneurial Studies would like to thank Wendy Longley, President and founder of Traffic Advertising, a full-service Tampa Bay–based firm, for speaking to our Upper Division Business Fundamentals students recently. Wendy shared her career journey—from breaking into the advertising industry with no formal training to building a nationally recognized practice with deep experience in automotive marketing—while highlighting iconic campaigns and practical lessons about creativity, resilience, and strategy. Her talk reinforced how marketing drives sales, the importance of understanding audiences, and why human judgment remains essential in an increasingly AI-driven landscape.